EPCH Has Decided to Introduce a New Look to Its 18 Years Old Handicrafts & Gifts Fair

The Export Promotion Council for Handicrafts [EPCH], organizers of Asia’s largest fair known as Indian Handicrafts & Gifts Fair, has decided to introduce a new look to its 18 years old Handicrafts & Gifts fair as “IHGF-Delhi Fair –Autumn 2014” with new addition of product categories and larger area. This show, the only one of its type held in Asian Continent has been known as “One Stop Sourcing Event” for International buyers, said Mr. Rakesh Kumar, Executive Director – EPCH.

Uniqueness on this show will be that all exhibitors are manufacturers and exporters from Pan India basis. Visitors are from all continents of the world. These trade visitors are predominantly buyers, buying houses, departmental stores, chain stores, designers, interior decorators, retailers, importers, distributors, mail order houses, wholesalers, boutique owners, fashion designers etc. and Indian big retail houses.

EPCH has launched publicity campaign in overseas markets like USA, Canada, Europe and Asian Continents to create awareness amongst overseas community worldwide. Apart from releasing advertorials in leading magazines across the globe, publicity campaign in different way has also been initiated by the Council as stated by Mr. Kumar, Executive Director – EPCH.

Promotion during International exhibitions and fairs is one of the strategies of publicity campaign. Hong Kong is known gate way to source products by the importers worldwide. A large number of importers, wholesalers are travelling to Hong Kong and China from 20th to 30th April, 2014. To create awareness of new look of IHGF – Delhi Fair Autumn 2014, EPCH has launched publicity campaign at Hong Kong and China during above period, elaborated by ED – EPCH.

EPCH is expecting a huge impact of the publicity campaign being undertaken in terms of increase in visit of buyers during “IHGF Delhi Fair - Autumn 2014” to be held from 14 - 18 October, 2014 at India Expo Mart & Centre, Greater Noida.

Though the name of the show sounds to be general in nature yet for the last few years, show has been re-segmented into large product categories of Home + Fashion and Life styles products. The widened product categories are Houseware, Bathroom, Garden Ornaments, Lamps and Lighting, Furniture, Home Furnishing, Carpets, Fashion Jewellery, Festive Décor, Spa and Wellness, Decorative Articles & Giftware, Sports Goods, Sustainable products, stationary, Luggage, Pet Accessories, Ethnic crafts, Arts and Frames, Home Textiles and Visual Merchandising Articles.

The leading buyers from America, Europe, Far East, Central Asia, Africa, Latin America, and China will be sourcing their requirement at this fair. Regular buyers will find most of the products distinctive and popular and are of the view that Indian products have a ready demand in their country. 

Handicrafts exports registered an increase of 38.22% in Rupee terms and 24.25% in dollar terms during 2013-14 over the previous year. The exports during the financial year 2013-14 are Rs. 24,837.48 crores, said Mr. Rakesh Kumar, ED-EPCH.

EPCH - an apex body for promotion and export of handicrafts products from India to the world market - has since evolved an integrated and comprehensive policy which revolves around development of new product lines, new designs, improvement in technology and aggressive marketing as well as exploration of new markets.