US sales of the newly launched digiLED MC range of indoor / outdoor modular LED tiles have provided the basis for strong international growth, says global video solutions provider displayLED.
The range, including mesh and solid versions, was developed following extensive consultation with audio-visual professionals in the USA, and received healthy feedback at InfoComm this June. The product has sold over 6,000 tiles in its first four months of availability, and has already been deployed on high profile global productions including Bruce Springsteen's current world tour, the Black Entertainment Television (BET) Awards in Washington DC and The Donny and Marie Osmond Show.
The MC range features mechanically identical tiles with a range of pixel pitches that can be mixed to create screens with higher and lower definition areas. This opens possibilities for creative screen builds with differing sizes of pixel pitch in the same structure.
The range was developed by displayLED following discussions between CEO Graham Burgess, and prominent US rental company heads; Peter Daniel of PBTVs and Mitch Kaplan of Video WallTronics.
"Peter from PBTVs asked us to develop a range of mechanically identical LED tiles with varying pitches that could be combined in one screen," explains Burgess. "This would increase the opportunities for cross-rental with other LED stockholders."
To date over 6,000 tiles have been ordered for the US market, ensuring that there is sufficient inventory for all partners to cross rent, even for the biggest jobs.
The range was launched to the European market at Prolight & Sound in the spring. Burgess says, "I'm optimistic the MC and MK will be as popular here and the rest of the world as it has already been in America."
