Cascades, a manufacturer of green packaging and tissue products, introduced its new brand identity within its Tissue Group division, Cascades Pro, the culmination of a major brand transformation for the former Away-From-Home division.
The rebranding comes as a result of dynamic growth, as Cascades increases its presence throughout North America. Included in the rebranding effort is a new tagline – "All clean. All good.," a new logo, updated brand pillars, restructured sub brands and a new user-friendly website. The new brand identity reflects the passion and spirit that sets the company apart from its competitors.
"The rebranding corresponds with our development and vision for the future of our professional business," stated Benoit Alain, Executive Vice-President, Cascades Pro. "We go out of our way to help our distributors and end users succeed with a cleaner offering, friendly customer service and sustainable and credible solutions that differentiate us from our competitors."
The company is devoted to helping people feel good, with proven hygiene solutions. Through the rebranding, Cascades Pro reaffirms its commitment to quality, cost effective products and world-class customer service. The brand plans to leverage innovative products with its over 50 years of pioneering sustainable development leadership to support customers and diminish impact on the environment.
The launch of the company's new website, part of the overall rebranding effort, brings a clean and updated online experience for customers. The new responsive site greatly simplifies the navigation experience, making it easy for visitors to seamlessly navigate between Cascades Pro's wide array of products.
A major component of the rebranding campaign are the seven new brand pillars that serve as the foundation of the Cascades Pro division.
