With its two umbrella brands, TOM TAILOR GROUP considerably grew its retail segment in the third quarter: With growth of 5.3%, the BONITA umbrella brand increased like-for-like sales for the first time since being acquired by TOM TAILOR GROUP.
As a whole, TOM TAILOR GROUP achieved like-for-like growth of 6.2% through sales in its BONITA and TOM TAILOR retail stores. Thus, the Group was once again able to outperform the industry trend: in the same period, the German apparel industry fell by 1% (source: TW Testclub 41/2013).
With sales growth of 5.3%, the BONITA umbrella brand provided a positive impetus on a like-for-like basis for the very first time since its integration into TOM TAILOR GROUP. BONITA’s positive development is largely attributable to the shift in collection development, reduced lead times and a faster delivery of merchandise to the stores.
The first items from the autumn/winter collection have been available in BONITA stores since August, and have been manufactured in line with TOM TAILOR’s proven design and development process. Targeted marketing campaigns and seasonal sales have also provided positive momentum.
TOM TAILOR Retail grew for the 19th successive quarter and once again outperformed the market. Like-for-like sales grew by 7.8%. E-commerce sales, which went up by 27.3%, also were an important driver of growth in the third quarter.
“With like-for-like sales growth of 6.2% across the Group, the third quarter was the most successful so far in this financial year. Our retail segment saw encouraging growth and was able to leave the difficult first half of the year behind. The effects of BONITA’s integration into the TOM TAILOR platform can be seen for the first time now in BONITA’s sales, which increased by more than 5% on a like-for-like basis.
“Along with the positive sales effects of TOM TAILOR’s analytical trend management system, we also expect an improvement in profitability in the future. In the upcoming Christmas season we will exploit the strengths of our two umbrella brands to the fullest extent and will drive forward our Group’s growth”, said Dieter Holzer, Chairman of the Management Board (CEO) of TOM TAILOR Holding AG.
TOM TAILOR Holding AG will publish its complete report on the third quarter and the first nine months of 2013 on 07 November 2013.
About TOM TAILOR GROUP
The TOM TAILOR GROUP is an international fashion and lifestyle company offering stylish casual wear and accessories in the medium price range through its umbrella brands TOM TAILOR and BONITA. The TOM TAILOR umbrella brand comprises the brands TOM TAILOR, TOM TAILOR Denim and TOM TAILOR POLO TEAM.
Its collections are aimed at customers aged between 0 and 40 and are marketed in more than 35 countries via its wholesale and retail segments. BONITA, one of Germany’s leading fashion brand producers and retailers,has been a part of the TOM TAILOR GROUP since August 2012. BONITA sells mens- and womenswear collections for the over-40 age group.
