The chocolate pralines are crafted in Europe, and special attention has been taken post production in designing and packaging.
The design and manufacture of the packs was a joint collaboration with Pearlfisher, AiR Innovation, Multi Packaging Solutions and DS Smith.
The elegant pack design is made from metallised cartonboard with a number of premium finishes and effects including shimmer varnish, spot gloss and embossed and debossed details.
The long, shimmering sleeve with ribbon detail evokes premium cues with no raw edges and neat, strong creases that further promote the quality of this new brand.
Using laser scribing technology, the film is flow wrapped around the individual pralines to accentuate the curved shape of the praline.
Siddhartha Mukherjee, director, chocolate category & media, Mondelez India Foods, said India is the first country to launch Cadbury Glow.
"We are confident that consumers across the country will be excited about our year-round luxury gifting brand.”
