Birmingham-based direct mail fulfilment and print management services provider, Baker Goodchild, has suggested that companies should not forget to include Direct Mail in their Marketing Strategies, when planning ahead for 2015.
According to Baker Goodchild, when companies make their forward-thinking plans for the New Year, Direct Mail, and the part and impact it can play within a company’s Marketing Strategy, is often overlooked.
The obvious items, such as Public Relations, Advertising are all normally planned for, but areas such as Direct Mail are often not even considered. And they can be an important factor, in terms of how it can affect a company’s budget, if costs are not allowed for or budgeted for, especially if they suddenly realise a customer targeted direct mail campaign is required, following a new contract win, or equipment investment, which they need to publicise more widely.
Being an independent provider of bulk mail fulfilment and postal services, Baker Goodchild can speak from experience of the impact direct mail can play in a company’s business. Investing in specialist bespoke mailing solutions and software, enabling them to identify the most cost effective way of producing and sending targeted direct mail campaigns.
In addition, Baker Goodchild also employs International Mailing and Data Specialists, who have extensive knowledge of the international postal tariffs and route planning for the sending of international mailings at the best possible rates available.
Speaking about the importance of the inclusion of direct mail within a company’s marketing strategy plans, Baker Goodchild Managing Director, Lorraine Burnell said, “A lot of people underestimate or do not realise the power of direct mail. It may be considered as a “traditional” marketing option however it is the best option to get the attention of the recipient. With technology being so advanced it can now be integrated with direct mail. There so many features available that the options are endless. Here is a little example how direct mail can be implemented in your 2015 marketing strategy to get you the best response possible: Send an informative direct mail campaign integrating a simple QR Code (Quick Response Code) with links to a PURL (Personalised Uniform Resource Locator/webpage); when this QR Code is scanned it could open a unique webpage which could activate a remarketing tool to remind recipients about your services until there is a goal conversion/purchase.
There are many amazing things you could do with direct mail. There is an endless stream of opportunities available to explore. We are here to help you with these opportunities and ensure that you always get your return on investment.”
Based in the heart of Birmingham, close to the city centre, Baker Goodchild is a privately-owned company with over 19 years extensive experience in providing print, mail and postage solutions, throughout the UK and Internationally.
