The publisher of the American Bicyclist Study, a market study of adult bicycle consumers, is offering suppliers and retailers a chance to review an electronic copy of the study at no charge for 30 days.
The price of the three-volume, 358-page report varies depending on the size of the business. It includes a subscription to regular newsletters and a year's worth of free consulting services from The Gluskin Townley Group.
Under the new free trial program, businesses can arrange to receive the pdfs for a month. The trial period includes the consulting service, said Elliot Gluskin, managing partner of the group.
"They can call or email us with questions at any time during the 30-day on approval period and all we ask is that they provide us with a credit card number, which we will not process until they tell us they want to purchase the complete set or any of the individual reports. If they notify us that they are not interested – all they have to do is send back the pdf files and we will destroy their credit card information," he said.