Inspirato announced today that it has named Cadillac as the official vehicle of Inspirato. As part of this exclusive partnership, Cadillac will provide a fleet of vehicles for member use at select Inspirato vacation residences.
"We are thrilled to call Cadillac the official vehicle of Inspirato," said Brent Handler, Founder and CEO of Inspirato. "Many luxury brands are eager to work with us because of our affluent, discerning member base. Our priority is adding value for members, so we seek to provide benefits from partners that they know and appreciate. With its award-winning luxury vehicles, Cadillac aligns perfectly with our brand and our members' discriminating tastes."
Cadillac will provide Escalade and CTS vehicles, the latter of which was recently named the 2014 Motor TrendCar of the Year, for member use at select Inspirato residences in Beaver Creek, Colo.; Sonoma, Calif.; Aspen, Colo.; Sea Island, Ga.; Scottsdale, Ariz.; Nantucket, Mass.; and Kiawah Island, S.C. The vehicles will be available to members as a complimentary transportation option during their Inspirato vacations.
"Cadillac and Inspirato both strive to create high-impact, premium experiences," said Melody Lee, Global Cadillac director of brand and reputation strategy. "Our partnership gives discerning guests a world-class trip through luxury properties and the award-winning CTS and Escalade."
Cadillac is the latest company to join Inspirato's partner program, which is aimed at making the "before, during and after" of each vacation seamless. Other partner program perks enjoyed by Inspirato members include benefits with American Express, Avis, Solairus Aviation, Savoya, Luggage Forward and CORE.
