La Jolla Group has partnered with Hang Ten as their U.S. clothing licensee. The first collection debuted in Urban Outfitters stores in May, with an exclusive 12 sku assortment of retro Hang Ten product capitalizing on the 70's fashion trend. Hang Ten is the perfect complement to the La Jolla Group portfolio, offering additional multi-tiered avenues of diversification beyond traditional endemic distribution.
"This long term license agreement to manufacture men's and women's Hang Ten apparel rounds out our portfolio of brands at La Jolla Group, and positions us well in the marketplace," said La Jolla Group CEO Daniel Neukomm. "With La Jolla Group's sophisticated operating system and talented teams of design, sales and marketing professionals, it was a seamless transition to integrate Hang Ten into our business."
Hang Ten is an iconic brand with rich history, offering modern surf products inspired by the original Hang Ten label of the 60's and 70's. The apparel line pays homage to the classic styles that made it famous. The brand is authentic to the California lifestyle - radiating a fun, free-spirited coastal attitude.
"This partnership allows us to reinvigorate the Hang Ten brand while remaining true to our heritage and inherently Californian DNA," said Marc Setton, Hang Ten CEO. "It's an opportunity to expand our footprint and further our messaging of originality and authenticity."
La Jolla Group's portfolio of apparel brands include O'Neill, Metal Mulisha, FMF, Roark, Spiritual Gangster and Hang Ten.