PhiSix Fashion Labs applying Hollywood 3D special effects technology to help online shoppers try on clothes virtually has announced its launch with CBAZAAR, the largest global retailer of Indian ethnic wear. PhiSix enables customers to automatically identify the correct garment size for their bodies, thereby eliminating the biggest pain-point in online clothes shopping.
Additionally, PhiSix helps customers see the garment in full 360 view or in simulated catwalks. For CBAZAAR's worldwide clientele in more than 100 countries, PhiSix offers the opportunity to buy perfectly fitting Indian ethnic wear.
The operating principles of PhiSix are simple and intuitive. They work closely with the e-commerce company to digitize its entire apparel inventory and use their proprietary algorithms to extract the size of each garment and recommend the best fitting size for customers.
Integration of PhiSix's various software modules for personalized size recommendation, 360-degree views, and ramp- walks is as simple as inserting just one line of code into the existing website. When customers choose a garment online, they are asked to enter a few key body measurements, which takes less than 20 seconds.
PhiSix then uses its algorithm to automatically choose the right size for the customer and applies its animations to generate the visual output. If customers are hesitant to enter their body measurements, PhiSix can even work with photos of best-fitting garments uploaded by the consumer.
As PhiSix rolls out its widgets across all the product categories of CBAZAAR, Jonathan Su, CEO of PhiSix with a PhD from Stanford University, says, "Online sales of clothes have traditionally lagged behind those of other categories like electronics or books. This is not because customers are reluctant to browse for fashion online. In fact, people spend hours searching for clothes online, but prefer buying in stores because they don't know which size will fit them or how the garment is going to look on them. With our Hollywood-tested, physically accurate simulations, we are revolutionizing online consumer behavior."
The best-in-class virtual fitting room of PhiSix is a win-win for e-commerce companies as well as consumers. "Even though their sourcing is based in India, our technology helps CBAZAAR deliver unparalleled customer satisfaction to their global client-base by allowing customers to find the size that will work best for them.
This helps reduce the high return rates normally seen in apparel e-commerce, which always bites at the bottom line. Plus, with our simple, yet accurate, digitization process, we can rapidly scale up to handle large inventories.
