One Direction picked up the inaugural Global Success Award at The BRITs, shortly after performing from a pinball stage custom designed and built by LS-Live - a company that also collected an award the previous week for Favourite Staging Company at the TPi Awards.
The boy band gave an energetic performance of their Comic Relief single - a medley of One Way Or Another by Blondie and The Undertones' Teenage Kicks - from the giant pinball machine. The colourful centrepiece carried the gaming theme from their previous stage set on ITV's The X Factor final - also designed and fabricated by LS-Live.
Said LS-Live director Ben Brooks, "We successfully delivered a red 'slide' staging structure for the band in December for their X Factor performance, so production manager Kenny Underwood approached us again to develop the idea for a pinball themed show.
"It was based on a similar sloping aluminium and timber frame, but this time it had to be bigger and better."
Almost 40' long by 16' wide, the pinball structure features in-built Barco NX-6 video screens - provided by XL Video and installed by LS-Live - underfoot on the slope and in the display headboard, with arrow-shaped, di-bond clad surrounds framed by LED DMX controllable tape light.
LS-Live's in house designers liaised with the production team to make tweaks and adjustments to the overall look before the designs were brought to life in the LS-Live warehouse and delivered to the O2 Arena in three artics built by LS-Live crew. LS-Live also supplied custom fascias for the sides of the pinball with graphics saying 'Zap'.