US-based spirits manufacturer, Beam Suntory has invested in Bartesian, the creator of at-home cocktail technology to be launched in 2017.
The Bartesian at-home cocktail machine creates premium cocktails on demand, combining spirits with pre-mixed cocktail ingredient capsules to deliver consistently great cocktails with ease.
Beam Suntory is the platform’s exclusive spirits partner, and Bartesian’s cocktail ingredients capsules will feature numerous Beam Suntory brands.
Beam Suntory chief strategy officer Steve Fechheimer said: “Bartesian’s innovative technology and Beam Suntory’s brands are a great combination.
“At-home cocktailing is a multi-billion dollar market, and we’ve been exploring innovation in this space for quite some time."
Making great tasting cocktails yourself can take time, experience and often a lot of ingredients. We believe Bartesian will make it easier than ever for consumers to make their favorite cocktails perfectly every time.
We see the Bartesian solution as unique and superior to other products in the marketplace, and we look forward to supporting them on the path to commercialization in 2017.”
Bartesian co-founder Ryan Close said: “As cocktail culture continues to grow and evolve, Bartesian is leading the way to simplify the craft, without sacrificing taste or shared experience.
“Beam Suntory shares our love of premium cocktails and our passion for delivering excellence to the consumer. We’re fortunate to have such strong brands represent our products and look forward to disrupting the cocktail industry with Beam Suntory as our strategic partner.”
The value of Beam Suntory’s investment in Ontario, Canada-based Bartesian was not disclosed.
