The Indian online shopping portal Exclusively.in has launched the country’s first-ever web marketplace model, the Exclusively.in ‘Boutique’, offering access to designs from curated independent fashion stores and established premium retailers and brands.
Aiming to serve as a one-stop-destination for the fashion savvy customers, the comprehensive platform features designs from celebrated multi-brand fashion and lifestyle retail stores as well as independent boutiques like Angsutra, Atosa, Bungalow 8, CMYK, Ekaya, En Inde, Le Mill, Neel Sutra, NIMAI and Studio Rudraksh.
Also fashions from internationally-known names like Alexander Wang, Ae-tee’ Designs, James Fereira, Harpreet and Rimple Narula, Manish Malhotra, Philip Lim, Priyadarshini Rao, Quirk Box, Rahul Mishra, Ritu Beri, Savio Jon, Stella McCartney, Tarun Tahiliani, Wendell Rodricks and Zariin form the part of the exclusively.in/boutiques’ collections.
Speaking about the launch, the company’s joint executive director, Sunjay Guleria, elaborates, “The consumers’ growing awareness, higher disposable incomes and increasing demand for choice has led to a shift in what they buy and how they buy it. As the curve of online consumption grows in the market, it has become imperative for boutiques and stores to gain virtual presence to grow their share of the pie.”
“Now finally, premium Indian fashion has a space online to retail and we believe that the Exclusively.in Boutique is the catalyst to creating an eco-system where premium fashion can be enjoyed by people throughout India – especially those who may have the desire, but not the access to these coveted brands and boutiques in their hometowns,” he adds.
Mohini Boparai-Guleria, the other executive director of the firm, further explains, “Our aim is to create a win-win situation for Indian premium fashion retailers and we’re proud to be working with some of the best boutiques in the country. Our partners do an amazing job of product selection and we’re excited to be able to showcase Indian talent to a much broader audience online. The platform will offer both Indian and international products for the contemporary Indian consumer, while also upholding the brand integrity of each partner boutique and their premium in-season collections.”
With a target of offering apparels from more than 100 premium retailers by the end of 2014, the newly introduced web boutique also plans to launch prominent international luxury retailers and brands in 2015.
Owning offices in New Delhi and New York City, Exclusively.in offers clothing from more than 150 designers including Anita Dongre, Gaurav Gupta, JJ Valaya, Kavita Bhartia, Outhouse, Pankaj and Nidhi, Payal Singhal, Ritu Kumar, Satya Paul, Shantanu and Nikhil, and Shivan and Narresh.
The independent boutique AngaSutra showcases Manish Malhotra’s couture and Ritu Beri’s opulent designs and exquisitely crafted bridal suits by Harpreet and Rimple Narula whereas the Mumbai-based style destination Atosa features glam and eclectic ranges from captivating Indian designers such as Wendell Rodricks, James Ferreira, Priyadarshini Rao and Savio Jon.
Rooted in Banaras’ rich textile heritage, Ekaya is a contemporary, bespoke store, presenting the finest works of art with unusual colour combinations and contemporary motifs combined with traditional techniques and best quality fabrics while the multi-brand luxury fashion store Le Mill specializes in creations designed by the likes of Balenciaga, Alaïa, Isabel Marant, Alexander Wang, Mary Katrantzou, Stella McCartney. (PB)
