Nutmeg -The first own-brand clothing range for Morrisons supermarkets has arrived in store. The debut collection features vibrant children’s clothing for ages 0-12 and a range of adult essentials.
The new family clothing brand has been created in response to shopper demand for a range that delivers value-for-money attire without compromising on quality. Initial reactions to the brand has been extremely positive, with a large proportion of Morrisons customers expressing the desire for Nutmeg to be ranged in their local supermarket.
Retail logistics specialists, Clipper, successfully delivered the launch last month to stores across the UK. Clipper was awarded the clothing logistics contract early this year and adds this activity to the existing high value solution it already provides the retailer.
The Nutmeg DC operation is being serviced from one of Clipper’s sites in Leeds, with the Clipper transport solution providing deliveries to Morrisons stores nationwide. The contract covers all services from inbound receipt, QC, flat/hanging storage, pick&pack, cross dock, transport and the returns solutions.
Nigel Hinds, Operations Director, Clipper said: “I’m delighted that Morrisons chose Clipper to support its exciting new venture. Our breadth of experience in the clothing sector is well known and we have been able to create both a tailored solution for Nutmeg as well as new jobs in Yorkshire.”
“As this is a new business opportunity, Morrisons needed comfort of working with a logistics provider that can hit the ground running. Our extensive experience of initiating new contracts in a short time frame, and our history of handling some of the UK’s biggest brands, meant that we were the perfect partner.”
Graeme Douglas, Non-Food Supply Director, Morrisons said: “Clipper is well respected in the retail industry and was an obvious choice for this contract. The team has worked tirelessly to ensure that we hit our tight timelines and have yet again proved they are agile and very capable. I am looking forward to growing the Nutmeg operation and seeing our relationship with Clipper flourish”.
