Trade Resources Industry Views Skechers Performance to Exhibited with a Limited Edition Apparel and Footwear Collection

Skechers Performance to Exhibited with a Limited Edition Apparel and Footwear Collection

Skechers Performance will return to Houston, Texas on Jan.18, 2015 as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Half Marathon. Skechers Performance will be exhibiting at the coinciding expo, January 16-18, 2015 where it will debut a limited edition apparel and footwear collection. The division is also excited to announce Meb Keflezighi will be running in the Aramco Half Marathon. Meb will join a host of Skechers Performance special guests comprised of athletes, brand ambassadors and international invitees from around the world.

Skechers Returns as The Sponsor of Houston Marathon

“We are thrilled to be back in Houston kicking off the 2015 race year as this is an incredible race to be a part of,” said Michael Greenberg, president, Skechers. “Meb has a long history in Houston and we are excited to support him as well as all of the runners participating in this remarkable event.

The Aramco Half Marathon will be Meb’s 2015 race debut after a hugely successful 2014. Meb continues to inspire runners and sports fans around the world with several strong performances this past year including winning the Houston half marathon in 2014, his monumental win in Boston and most recently the first American to finish the New York marathon. Meb will be appearing at the expo on Saturday, January 17th from 12:00 pm 2:00 pm at booth #920 to sign autographs and greet fans.

On Sunday, January 18th, Meb will race in a red, white and blue singlet featuring the Houston skyline and his trademark Skechers Performance GOmeb Speed 3 shoes. The GOmeb Speed 3 and the entire collection of Skechers Performance co-branded Chevron Houston Marathon and Aramco Half Marathon footwear and apparel will be available at the Skechers Performance booth at the race expo as well as select retailers and exclusive Skechers store locations nationwide.

The official Skechers Performance line includes footwear and apparel to commemorate the Chevron Houston Marathon and the Aramco Half Marathon with customized logos and corresponding color schemes including the iconic red, white and blue for the Chevron Houston Marathon and blue and green for the Aramco Half Marathon.

“We are excited to launch the Chevron Houston Marathon editions of our footwear which includes the new Skechers GOrun 4 and our other key technical running productshe Skechers GOrun Ultra 2 and the Skechers GOrun Ride 4,” said Rick Higgins, vice president, merchandising/marketing, Skechers Performance. “As the official partner for the race, we also have a great line up of co-branded performance apparel and accessories for men and women available.”

During race weekend, Skechers Performance will support runners with a graffiti wall where participants and spectators can leave a goal for their race or a supportive message and take their photo with life-size standees of Meb and Kara Goucher. To help fans further cheer on their racers, cheer signs and cowbells will be available on a first come, first serve basis at the Skechers Performance booth. The Skechers Performance is located at booth #609 at the Chevron Houston Marathon Expo located at the George R. Brown Convention Center.

Source: http://www.sportsonesource.com/news/spor/spor_article.asp?section=8&Prod=1&id=54389
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Skechers Returns as The Sponsor of Houston Marathon