Town Sports International Holdings, Inc. (TSI) (NASDAQ: CLUB), has partnered with the NYC's extreme athletic-based training studio, Tone House. Tone House is the second studio brand joining TSI to form a curated studio collective.
TSI is an operator of fitness centers in the Eastern U.S. and in Switzerland.
The first Tone House location will be added to a downtown New York Sports Clubs in mid-summer 2016. Tone House will then launch programming inside Town Sports' already-existing 10,000-square-foot boutique space, Boutique Fitness Experience (BFX), in NYC's Chelsea District, as well as a second studio collective on Manhattan's Upper East Side. Tone House will offer its team-oriented, results-driven classes and operate independently of TSI.
"The fitness landscape has changed dramatically in the last several years. Expanding partnerships with premium studios like Tone House allows us to embrace the specialized fitness programs our customers enjoy while allowing boutique owners and other private studio brands to increase their growth while significantly reducing their financial risk," said Patrick Walsh, CEO, TSI. "Town Sports is well-positioned to assist in Tone House's expansion in a win-win partnership model."
"The opportunity to operate within TSI's established locations allows us to keep up with demand and quickly expand Tone House's brand footprint in NYC and beyond,” added Elvira Yambot, COO, Tone House.
