It is traditional for Vitrum, in its ‘on’ years, to reveal the latest industry innovations at an event for the international trade press.
Rpresentatives of the leading European glass industry trade press were joined by prominent figures in Vitrum and Gimav to discover two quite different faces of Made-in-Italy production: one based on manual labour, but with deep roots in the country’s thousand-year history and art; the other founded on technical and technological superiority.
Visits to the Ars Murano glassworks and to Ferrari provided the perfect demonstration of this diversity, precisely because they are two entirely different cultural environments.
The fiery heat of the glassworks, replete with years of work and palpable physical strain; and Ferrari, perfect, neat, almost sterile in its efficiency and organization.
Cutting edge technology will be central to the forthcoming Vitrum, the showcase for international glass industry manufacturers.
Dino Fenzi, President of Vitrum, said expectations are running high: “Again this year the trade fair will be an extensively international event, a meeting place where the industry’s top firms will have the opportunity to make profitable business contacts.
"This 18th edition of Vitrum is also well on its way to becoming (as it has always been in the past), an event that continues to grow, even in the most difficult times”.