Robe's new Colombian distributor Codiscos SA recently staged hands-on technical demonstrations followed by a rock concert in the city of Medellin - all designed to illustrate first-hand the capabilities of Robe's latest technologies to potential clients. The event was co-ordinated by Codiscos's Sebastian Ochoa and attended by Robe's Regional sales Manager for Latin America, Guillermo Traverso.
The first day was dedicated to showing existing Codiscos clients, particularly those in the rental and staging markets, the newest Robe technologies now available on the Colombian market. The featured products were Robin 600 and 300 LED Washes, MMX Spot, the Robin 600 Beam, CitySkape Xtremes and 48s, the LEDForce PAR 18 and a selection of Robe hazers.
Sebastian Ochea remarks that the power saving and efficient running made possible using Robe's products, built to their 'smaller, lighter, brighter' concept is valuable to most of their customers, particularly those running the theatres and other installations and for rental companies.
Codiscos has been associated with leading musicians and recording artists for most of its 64-year history, and was originally the record label for international superstar rocker Juanes (also a local hero from Medellin) during his early career.
The band Matute who played the concert on the second day is made up from top musicians all of whom are close to Juanes, making the concert at the 400-seater Teatro de Barro venue in central Medellin very special. The concert was packed to capacity for the performance, and proved a memorable experience and a great platform for Robe's products to be launched with a massive bang into Colombia.
Lighting for the show was designed by Alex Cuartas from NegroEstudio and included all the Robe products that had been on the demo the previous day, producing some spectacular results.
