CocoPro, the world’s first high protein coconut water, has launched! Combining 20 grams of whey protein isolate with the natural nutritional properties of coconut water, CocoPro delivers ultimate muscle recovery and hydration in a delicious and refreshing post-workout drink.
Aimed at active 18-35 year-olds, CocoPro can be consumed after exercise, offering convenience and appeal to the active lifestyle category.
CocoPro is made with 100% natural ingredients and no added sugar. Fat and cholesterol free and with a low glycemic index, CocoPro is low in carbohydrates, containing just 135.3 calories, making it a healthy and convenient option for fitness enthusiasts. CocoPro is available in two tasty variants, coconut and coconut with pineapple.
CocoPro Operations Director Rory Lawson, a former Scottish rugby international, said:
"We're delighted that CocoPro is available on retail shelves for the first time. It is the result of more than 14 months of research and product development. CocoPro is a company which has sport at its core and it's a great thrill for us to see the product in the hands of gym users, yoga fans and all kinds of exercise enthusiasts."
"On-the-go sports nutrition is a large market and increasingly, consumers are demanding natural high protein products that do not compromise on taste or quality."
"We have received excellent feedback since CocoPro launched last week, with a number of major retailers, including Ocado and Holland and Barrett, keen to stock the product from November.We are also having conversations with other key stores and supermarket chains so we are delighted with the positive response to the product so far."
"The CocoPro launch is being supported by a marketing campaign which includes PR, celebrity engagement, above-the-line advertising spend, extensive sampling and in- store retailer activity - it certainly won't be joining the shelves quietly!"
"CocoPro combines 20 grams of Gold Standard whey protein isolate (per 330ml serving) with the natural nutritional properties of coconut water to deliver the ultimate hydrating recovery drink."
Coconut water is naturally packed with electrolytes which support rehydration. A serving (330ml) of CocoPro contains as much potassium as a banana.
Protein is the building block of the human body, essential for muscle growth and repair. The Gold Standard whey protein isolate included in CocoPro is a complete protein source, making it the perfect post-exercise drink.
CocoPro is certified by Informed-Sport. The quality assurance certification confirms the product is manufactured to the highest quality standards and complies with anti-doping regulations, making it appropriate for athletes and professional sports teams.
CocoPro is currently available on Muscle Foods, soon to launch on Ocado and in both Holland & Barret, GNC as well as multiple independent stores right across the UK.
The RRP for a 330ml CocoPro carton is £2.75
