Teron Lighting, Inc. (TLI), a Fairfield-based manufacturer of commercial lighting fixtures owned by Kichler Corporation (Cleveland, OH), has been recognized by Constant Contact for their exemplary marketing results. Constant Contact is a trusted marketing advisor to more than half a million small to medium-sized organizations worldwide. Each year, Constant Contact bestows the All Star Award to a select group of businesses and nonprofits that are successfully leveraging online marketing tools to engage their customer base and drive success to their organization. TLI’s results ranked among the top 10% of Constant Contact’s international customer base.
Constant Contact looked at the following criteria to select 2012’s All Stars:
• Level of engagement with email campaigns and surveys
• Open, bounce and click-through rates
• Use of social sharing features
• Use of mailing list sign up tools
• Use of reporting tools
TLI offers commercial grade energy efficient green lighting solutions for applications such as indoor and outdoor sconce, pendant, ceiling, religious, dark sky, vanity and landscape, among others. They have recently expanded their product lines to include over 24 LED options. Markets served include assisted living/healthcare, commercial, educational, government, hospitality and multi-family.
TLI markets extensively through a network of independent sales representatives located throughout the United States and Canada. The thirty-year old company utilizes the services of Catherine Lennon Company to develop and continuously execute their email marketing and social media presence with those agencies. “I highly recommend Constant Contact as a service provider,” says Lennon. “Their customer service is excellent and they offer a convenient and very cost-effective way for businesses to connect with customers and for those customers to share with their networks. The more customers spread the word about your business, the more you grow.”
“We are honored to receive this award,” states David Bellos, President of TLI. “We would like to thank our agencies that sell our products for this prestigious award because it is their consistent email open rates, click-through rates and forwards that have been recognized. Our agents are our customers and we applaud their diligent sales efforts. We are continuously trying to find a better way to communicate with them and are pleased to have been recognized for our efforts.”
