Columbia Sportswear Company portfolio brand Prana is expanding its European distribution network and has also added a new international sales team.
As per a Prana press release, for more than 20 years, Prana apparel has had a strong following in the European climbing and yoga practicing communities.
With its broad range of lifestyle, swim, and active apparel, prAna now has its goals set on expansion in Europe.
Founded in 1993, Prana started with apparel, catering to the clothing needs of yoga practitioners and climbers.
The company’s purposeful and stylish apparel quickly began to attract a wide audience, appealing to all sorts of people pursuing their passions, whether on the water, mat, rock, trail, or street.
As its appeal grew, Prana remained committed to weaving sustainable practices into its operations and supply chains.
According to Columbia Sportswear, sustainability means more than recycling and using organic and natural fibres and means working to constantly improve its practices from start to finish.
“That’s why Prana was one of the first US bluesign system partners, offering complete bluesign certified garments and also one of the first major apparel makers to offer Fair Trade Certified clothing,” the retailer explained.
Prana is investing in its international distribution network and has brought on an experienced European sales team.
“Prana has a rich history in the European marketplace, with solid roots in the climbing and yoga communities,” Sasha Dietschi-Cooper, VP of Global Sales said.
“We are committed to expanding the brand’s reach in Europe as an outdoor lifestyle brand,” Dietschi-Cooper informed.
Prana clothing is designed in Southern California with style and versatility in mind and is deeply committed to mitigating the impact they have on the environment in manufacturing.
The brand is sold in five flagship stores, online and in 1,400 specialty retailers across the US, Canada, Europe and Asia.
