The Consumer Electronics Association (CEA)® today announced that it has been honored with seven industry awards for advertising and marketing campaigns to promote the International CES®, the world’s gathering place for all who thrive on the business of consumer technologies. The International Association of Exhibitions and Events (IAEE), the Association of Marketing and Communications Professionals (AMCP) and the Academy of Interactive and Visual Arts (AIVA) each recognized CES’ creative campaigns as among the best of the year.
The 2015 CES ad campaign, “Expect the Unexpected” won a Platinum MARCOM Award from AMCP and a Silver Davey Award from AIVA. The campaign was created to build on the momentum and excitement from the 2014 CES while positioning the show as the place to see innovations beyond one’s imagination. Creative elements feature surreal images such as a Bengal tiger on the moon and a hitchhiking astronaut.
“Like the consumer electronics industry we serve, innovation is in our DNA. That’s why we continue to push the envelope in our marketing efforts for CES,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We’re extremely proud of the CES marketing team for its leadership as well as our partners at Concept 73 for helping us achieve a branding campaign that celebrates CES heritage while highlighting the innovation at CES and its impact on the world.”
The 2015 CES ad campaign also received a Silver Davey Award for the visual appeal of the revamped CES website and a MARCOM Honorable Mention for a rotating banner ad.
CEA was also awarded first place in the IAEE Art of the Show Competition in the category of “Show Promotion – Website Over 150,000 Net Square Feet” for the 2014 International CES website and received Honorable Mentions for the 2014 CES Exhibit Sales Brochure as well as the 2014 CES Show Daily.
