Almost all of the branded products had more than 90%share when compared with private label products in Brazil's Bakery&Cereals market,finds a report by Canadean–Food.
The report titled'Consumer Trends in the Bakery&Cereals Market in Brazil,2011'finds that cookies and cereal bars had 98%share in the branded segment,followed by energy bars with 97.7%,savoury biscuits with 97.6%,cereals with 96%,baking ingredients with 94.1%,cakes,pastries and sweet pies with 93.4%,baking mixes with 90%,morning goods with 88.1%,breads and rolls with 81.5%and dough products with 79.5%.
Kids and babies formed 19.6%of the market,followed by individuals who were more than 55 years with 16.6%of the market.Mid-lifers comprised the least in the list,holding 11.4%share.
Male consumers slightly dominated the market,holding 50.3%share,while urban markets held 98.7%share compared with rural areas.
Consumers with undergraduate degree had 28.2%share,followed by those with upper secondary level of education,with 21.8%.Consumers with pre-primary level of education had only 4.7%share.
Better off individuals formed 28.4%of the market,followed by those from the affluent income group with 23.4%.Consumers who did not want to reveal their income had the least share of 11.9%.
Consumers who had an average of more than seven hours of leisure time per day held 31%share,followed by those who had an average between one and three hours of leisure time per day with 25.4%.Consumers with an average between five and seven hours of leisure time per day had the least share of 5.6%.
Changing age structure was the most influencing trend contributing 35.4%to the market,followed by better value for money with 31.5%.New gender behaviour was the least influencing trend,contributing 5.3%.
In terms of dollars,breads and rolls had 33%share,cookies with 15%,cakes,pastries&sweet pies,and cereals with 13%respectively,morning goods and energy bars with 7%respectively,savoury biscuits and cereals bars with 4%respectively,dough products with 3%,while baking mixes and ingredients held the remaining share.
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