Supermarkets chain in the UK Morrisons has announced the signing of a new pledge under which it will not produce or sell any carbonated product with more than four alcohol units in a single-serve can.
According to the retailer, the 'Responsible Can Packaging Pledge' is said to form part of the Department of Health's responsibility deal.
As part of the deal, manufacturers and retailers will have to remove one billion units of alcohol that are sold from the market every year.
Prior to signing up to the pledge, Morrisons conducted an analysis of the alcohol content and container sizes of all alcohol products in its portfolio.
Months before the Responsible Can Packaging Deal's deadline in December 2014, the retailer had already banned the sale of products containing more than four units in a single serve can.
Morrison group corporate services director Martyn Jones said the retailer wanted to set the retail standard for responsible single-serve can packaging.
"We have been monitoring our range for some time and have already removed all single serve cans with more than four units from stores. Having already taken this bold step, we felt confident in signing up to the new Responsible Can Packaging Pledge almost immediately," Jones added.
The retailer, which expects that signing up to the pledge will help support the government in reducing the incidence of alcohol related abuse in the country, further focuses on combining alcohol with food ensuring clear display of information on labels.
