Although new research suggests that the younger Millenial demographic prefers "in-person" marketing over bland online ads, Logix9 explains how small businesses can maintain their appeal through online marketing efforts.
PHILADELPHIA, PA, December 17, 2012 /24-7PressRelease/ -- When one thinks of innovation, improved technology and increased communication, the younger generation of America usually comes to mind, as this demographic is often associated as being the most accustomed to these facets of life. While today's young adults, also known as Millenials, are typically connected to the Internet or mobile device, a new report from Forbes reveals that in regards to being a consumer, they prefer genuine efforts on behalf of a company. The article cites a recent survey conducted by UQ Marketing, which found that "94.6 percent of respondents prefer to share opinions about products they love in person." Although these findings suggest that younger consumers may turn away from the barrage of online advertisements, online marketing resource Logix9 explains that these trends simply showcase the importance of a company being able to interact and engage their consumer.
Although the survey provides face-to-face marketing with a strong foundation, Logix9 notes that in today's marketplace it is essentially impossible to increase a consumer-base and develop a brand without an online presence. However, Logix9 does state that online marketing does not have to be impersonal; the company explains that if small business owners are able to bring the element of "personal interaction" to the Internet, Millenial consumers may respond more positively to their company's products or services.
The Forbes article offers some suggestions on how companies can engage this key demographic, which is expected to "have more spending power than any previous generation" by the time they reach their mid-30s. Logix9 responds to these tips by noting that they all can also be applied to how a business approaches online marketing. For example, the article notes that for a positive response, businesses should make consumers feel like their opinion matters. When a company hosts an online vote, such as on Facebook, in regards to which products consumers want to see, young adults may become more connected to the brand if they realize that their voice is being heard.
In a recent press statement, Logix9 concludes, "The Forbes article is very interesting, as it highlights an approach that has always been important to the marketing world--to understand the consumer. While most businesses promote via the Internet, this research shows that Millenials want to be understood as consumers, and to be marketed in a way that is accordance with their personalities, behaviors and communication patterns. That being said, once a business owner learns how to embrace online marketing, the next step is for them to understand their key audience and to do everything to sincerely engage them."
ABOUT:
Logix9 is an online educational resource for business owners who want to learn how to make a strong impression on the Internet. The website focuses on the individual student and forms a curriculum with help from some of the most experienced professionals in the e-commerce industry. Based on the latest developments in technology and online marketing, the online resource offers assistance in areas such as web design, social media, domain names, HTML coding and more.
