Paytm, India’s leading online marketplace, is set to help local Gujarat handloom and handicraft artisans to sell their products via its ecommerce platform and grow their business globally.
Paytm will showcase Gujarat State Handloom and Handicrafts Development Corporation’s (GSHHDC) exquisite handicrafts and handlooms of the state via its website, by establishing a brand store by the name of ‘Garvi Gurjari’ on the Paytm marketplace, according to a press release.
GSHHDC has also signed a Memorandum of Understanding (MoU) with Paytm for the same. The MoU was signed in the presence of the managing director of GSHHDC, DK Sharma.
The ‘Garvi Gurjari’ store, a well-known brand name in Handloom and Handicrafts, on the Paytm marketplace will sell handloom and handicraft products of Gujarat like patola, mashroo, tie and dye, tangaliya etc. and printworks like Warli, Matani Pacchedi, Rogan etc. among other handlooms and handicrafts made by artisans affiliated with GSHHDC.
Sharma said, “We are happy to tie up with Paytm through the ‘Garvi Gurjari’ brand store. Our objective is to showcase the best of the state of Gujarat to the world. Through the association, we will not only be providing a monumental advantage to our smaller merchants and artisans but will also be offering access to buyers across the nation to the unique crafts that are only found in our state.”
Renu Satti, vice president for Paytm said, “This association is in line with several other endeavours made by Paytm to give a veritable boost to the smaller artisans and craftsmen of the country. We are committed to help the skilled, hardworking and enterprising artisans of Gujarat leverage the potential of ecommerce.”
GSHHDC, which works for the promotion of Gujarat’s traditional handicrafts, identifying and reviving important dying crafts, their adoption for contemporary usage and generation of employment and income for rural and urban craftsmen, recently launched its own e-commerce portal under ‘Garvi-Gurjari’ brand to grow its customer base and increase sales in the global market.
