Blue Dog Mead in the US has joined forces with CROWN Beverage Packaging to unveil its mead, referred to as ‘honey wine’, in 12oz beverage cans in North America.
The company teamed up with Crown and mobile canning service Craft Canning in order to ensure a smooth transition to beverage cans.
According to CROWN, the ability of the metal cans to block light and oxygen and protect the flavor of the beverage has prompted the company to select them.
CROWN Beverage Packaging North America marketing and strategic development vice president Neill Mitchell said the launch of Green Collar Mead in aluminum cans represents the ability of the company to help customers build their brands through packaging.
"In this case, Blue Dog Mead was able to expand its distribution network and reach a whole new customer base in an efficient, eye catching format," Mitchell said.
The new packaging format, which has shipping and logistical advantages, enabled Blue Dog Mead expand its distribution network from Washington and Oregon to include Tennessee and other states as well as several international markets.
CROWN Beverage Packaging North America is a business unit of US-based Crown, which supplies packaging products to consumer marketing companies globally.
