Changs Ascending Enterprise Co., Ltd. (CAEC), a supplier of lithium-iron phosphate oxide (LiFexMyPOz) cathode materials, and a Taiwan Stock Exchange (TWSE)-listed firm, recently claimed that it will copy its successful Japanese market business model to new markets this year, including Europe, the U.S. and China, according to company president Chang Chun-yu.
CAEC tapped into the Japanese market in 2014 in partnership with Japan's Toyota Tsusho Corp., Chang explained. CAEC has recruited a veteran expert who previously worked for GE to help it explore the huge U.S. market. Currently, Chang added, CAEC is planning special projects and sales through hypermarket chains. Initial trial production will kick off in the fourth quarter.
Chang also said that his company has been receiving numerous inquiries from potential customers in Europe and the U.S. CAEC has invested in and authorized a local power-cell maker to supply un-interrupted power supply (UPS) systems to international customers. The reinvested company has mapped out a plan to expand production soon, he said.
CAEC has supplied UPS systems to Japan's top-five automakers' automobile producers, as well as provided high-voltage UPS systems for nuclear power plants. In Taiwan, the company accounts for about 30% of the golf-cart Li-ion battery market.
