After getting a great response in the first two editions, INVISTA, one of the world's largest integrated producers of polymers and fibers is all set to bring the third edition of the much awaited ‘LYCRA RENDEZVOUS’ to Bangalore on 6th and 7th June, 2013 at Vivanta by Taj.
The two day event would outline the eminent innovations in the denim and intimate apparel segments, showcasing products highlighting INVISTA’s key technologies- TOUGH MAX LYCRA fabric, LYCRA FREEF!T fabric and LYCRA Beauty fabric.
INVISTA as the innovation leader in the textile industry offers a platform to combine the best brains in the industry to devise solutions that can fuel the growth of Indian apparel industry.
Andrew Evans, Managing Director - South Asia, INVISTA, says, “The Indian textile industry has become very dynamic over the period of years. When consumers choose apparel, they look for more than the latest designs.
They want garments that fit right, feel comfortable, and are made for long-lasting style and performance. INVISTA Apparel meets this demand by providing quality fibers and fabrics to many of the most influential fabric mills, garment makers, brands, retailers and designers in the world. We are showcasing our new innovations like TOUGH MAX LYCRA fabric, LYCRA Beauty fabric and LYCRA FREEF!T at the LYCRA Rendezvous in Bangalore and are looking forward to a great event.”
With denim being the prime focus for the first day, INVISTA will recreate the magic of grunge look of stretch denims with TOUGH MAX LYCRA fabric. The various presentations and seminars throughout the day will highlight why TOUGH MAX LYCRA fabric is designers dream.
INVISTA will showcase how a designer can create enchanting designs on TOUGH MAX LYCRA fabric with lasers and finishes and delight their male consumer. INVISTA will also be introducing a new LYCRA brand fiber type 166L, an upgraded spandex which will be really beneficial to mills with its increased tenacity for improved break performance, resistance to chlorine during bleaching, high recovery power after aggressive finishing and heat setting performance.
Day 2 of LYCRA Rendezvous will revolve around the themes of shaping, moldability and comfort and will focus on intimate apparel industry and will focus on LYCRA Beauty fabric for shapewear, which is a fast growing category – both in volume and consumer relevance.
INVISTA conducted a global consumer study that confirms that nearly all women (93%) show interest in the shaping attribute when purchasing intimate apparel. Whatever their age or body shape, women want truly performing garments without compromising comfort, that they can wear on special occasions or every day, year-in, year-out.
LYCRA beauty fabrics are engineered to meet extremely demanding standards that can create new solutions for shapewear that satisfies the expectations of this changing category.
To improve comfort of cotton underwear users INVISTA will also be launching LYCRA FREEF!T fabric, which it has developed after a global cross gender consumer study led by Strategic Insights and analysis of 300 commercial garments around the world. Underwear made with LYCRA FREEF!T fabrics offers improved comfort, breathability, no ride-up benefits to consumer.
Speaking on the development Kim Chi Phung, INVISTA’s new underwear global segment leader said “INVISTA was surprised to identify such a gap and problem in the underwear market, and we have spent time and resources in the past years to fill this gap with a proprietary test method, which is part of a new quality standard specifically engineered for low LYCRA fiber content fabrics blended with natural fibers that go into underwear.
"We are raising the bar in the underwear industry to bring the end-consumers more comfortable and longer-lasting underwear, and we’re very excited about what this will mean for the market. With this, underwear has become a new strategic marketing focus for us.”
About INVISTA:
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. INVISTA’s global businesses deliver exceptional value for customers through technology innovations, market insights and a powerful portfolio of global trademarks.
