The product is packaged in a re-worked 1846 bottle shape, which features a coral-pink embossed Bollinger logo on the neck. The newly designed Rosé logo is hot-stamped on to the luminous background of the label.
In addition, the new metallic packaging features a new pink pantone and incorporates the new Rosé signature overlaid with an embossed silver Bollinger.
Consumers can also get more product information thanks to a QR code, which will also aid traceability.
Source:
http://www.packagingnews.co.uk/markets/bollinger-revamps-packaging-for-rose/
