Continental Tire the Americas LLC’s Continental TrueContact performance touring tire has won the Specialty Equipment Market Association (SEMA) New Products Showcase Award in the Tire and Related Product category. Runners-up were Cooper Tire & Rubber Co. for its Discoverer SRX tire and Nitto Tire U.S.A. Inc. for its EXO Grappler AWT.
The awards were given out at the SEMA Show going on now in Las Vegas.
Product Showcase Awards go to the most innovative and cutting-edge new and featured automotive aftermarket products. Nearly 2,000 products were entered into 16 different showcase categories to be considered for the SEMA New Product Awards this year. Winners were selected based on a variety of factors that included quality, marketability, innovation, technology, consumer appeal, and more.
In the Wheel and Related Product category, the winner was Deluxe Wheel Co. for its Wide Whitewall Tire Rim. Runners-up were Topline Products for its Verde Custom Wheels - V25 – Quantum, and Vorsteiner for its Vorsteiner Flow Forged V-FF 103.
Mickey Thompson Performance Tires & Wheels won the Merchandising Display category for its Metal Series Jeep Bumper Display.
