Chinese Luggage Market Chaos-Low Level Competition. Most luggage manufacturers and luggage brands pay too much attention to grab and build the relationship with channels with big distribution network. The price is the only weapon they have. These price competition waste lots of the attention, and time and it make the luggage manufacturers and luggage brands have no time to listen to the customers and not to say efficient communication.
There is no any difference between most luggage manufacturers and luggage brands in the eye of the customers, so the buyers have to buy these low price and god look. The luggage manufacturers and luggage brands then invest more money on the channels, forming a vicious cycle. So the companies who can change the traditional the channels marketing model, will change the industry structure and be outstanding.