Beer company in the US, MillerCoors has launched the new Miller Lite bottle in a sleek design, which provides a modern contoured shape.
The bottle has been developed by 4sight, and its new look offers broad shoulders and a contoured grip intended for easy handling.
Design firm 4sight engaged existing Miller Lite consumers in interactive brainstorming and targeted focus groups and collected key insights to create the bottle.
4sight president Stuart Leslie, commenting on the new bottle, said, "The beer category is focusing heavily on packaging design innovation and the new bottle from Miller Lite will take this category to new places."
MillerCoors' portfolio is led by its light brands including Coors Light, Miller Lite and Miller64.
