According to the agency, its brief was to maintain a cohesive look and feel with Smithwick's masterbrand. The first ale to launch is 'Winter Spirit Ale' while a summer ale will launch this year.
The Winter Ale is described as being a full bodied superior batch ale that balances a subtle hop flavour with roasted barley character.? It is "suffused with rich, woody aromas and a smooth warming body with hints of biscuit, brown sugar and a subtle roasted nut finish".
Ray Smith, JDO design director said: "Our inspiration for the Winter Spirit Ale was drawn from the rich, dark colour of the ale itself with its character reflected through a unique blend of orange and copper tones featured in the design."
Christine Keohane, senior brand manager, Smithwick's at Diageo Ireland added: "JDO's beautiful new designs have allowed us to expand the Smithwick's range and mean that we can drive the brand forward to its next phase of development."
