US-based Premium Waters has launched caffeinated bottled water, Water Joe, in 700 mL package size.
Water Joe, which is purified water infused with caffeine, is free from artificial sweeteners, flavors, colors, sugar and sodium or calories. It is also vegan, carb and gluten-free
The 700 mL packaged water bottle includes 85mg of caffeine, which is equal to a small cup of coffee or a 20 oz. soft drink.
Water Joe is also available in a 20 oz. size with 70mg of caffeine or one liter option with 120mg of caffeine per bottle.
According to Premium Waters, the Water Joe's formulation of only water plus caffeine makes it suitable for athletes, students, people on the go and health-conscious consumers.
Water Joe brand manager JD Seger said: "Water Joe is a great alternative for anyone looking to replace expensive energy drinks, cut down their sugar intake in beverages or live a healthier lifestyle. It's just water—with a kick.”
Premium Waters is offering Water Joe at grocery and convenience stores across the country.
Based in Minneapolis of Minnesota, Premium Waters produces branded and private label bottled water products.
Member of the International Bottled Water Association, Premium Waters operates eight facilities to produce water products.