Google has admitted it has its eyes on the money with Google Fiber, the company's 1Gbps fibre broadband business it's currently trialling in Kansas City.
Speaking at the Fiber-to-the-Home Council meeting in Kansas City, vice president of access services at Google, Milo Medin, told assembled city planners and engineers:
"We expect to make money from Google Fiber. This is a great business to be in."
As well as offering its 1Gbps service for $120 (£79) a month, Google Fiber also includes a television service that operates entirely over Google's fibre network.
While the scheme was originally being viewed as an experimental network for the company to test new services and advertising models, Medin's words seem to signal bigger ambitions for Google's ventures in communications hardware.
Medin went on to say that Google itself had not considered Google Fiber a viable revenue stream for its business when the idea was first conceived in 2010. Instead the scheme came about when Google became tired of lobbying the US government for a "gigabit bill" to try and speed up national communication speeds from other telcos.
"But then someone on the management team said: 'If we really think this is important, why whine to the government, when we can do it ourselves?'" said Medin.
While Google Fiber is undercutting many other operators in terms of its monthly costs to users, the question of how the company can actually profit from this venture remains unanswered.
But Medin said working closely with city officials such as construction inspectors is helping speed up cheaper deployments.
Google has a 10-year plan to widen the scope of Google Fiber, with plans to set up in Austin, Texas and Provo, Utah next on the agenda.