US-based White Castle has introduced its Original Restaurant Blend Coffee in single-serve cups.
The single-serve cups are available in packs of 12 and are also claimed to be compatible with brewers that accept K-Cup portion cups.
White Castle food products division vice president Rob Camp said the single serve brewing system technology has changed the Americans style of enjoying morning cup of coffee.
"The ability to have a fresh brewed cup of coffee in a matter of seconds has made single serve brewing popular with younger coffee drinkers who are the fastest growing segment of in-home coffee consumers," Camp added.
According to the company, the products are available at around 400 White Castle restaurants, along with local grocery stores.
