The brand has been extended into ranges including men's underwear, wool fabrics, kids and sports clothing and the more feminine Exclusive Collection. Webb deVlam has created a new brand identity architecture and packaging designs that will roll out in store from March 2013 commencing with Pierre Robert's 'Essentials' lingerie range.
Webb deVlam was tasked with creating a stronger more consistent brand design architecture would unify the entire Pierre Robert product portfolio.
John-Paul Hunter, Webb deVlam's creative director said: "The photography plays a major part in conveying the message of modern style, quality and comfort to the sophisticated, metropolitan woman.? We used cool, pure lighting reminiscent of the quality of Scandinavian sunlight to highlight the model's glowing skin, to create the right mood to offset the underwear. Special benefits such as the 'invisible' micro-fibre underwear are communicated through contemporary typography and the model's poses emphasise the garments' detailing, tactility and fit."
Webb deVlam's client service director, Tim Corvin added: "We have captured the essence of contemporary fashion and quality and created a design architecture that will unify the portfolio to achieve an instantly recognisable, confident brand. It is undoubtedly Scandinavian, but we think it has international potential as well."
Elisabeth Tapper, marketing director for Pierre Robert Group said: "We're delighted with the more effective branding and packaging design Webb deVlam have created. It reinforces the re-launch of our lingerie range and launch of our new Microfibre Invisible Hipster. We're confident this will strengthen Pierre Robert's brand awareness and ensure we continue to lead the market."
