SWITCH® Lighting has signed a partnership agreement with Canon Marketing Japan that enables Canon to be the lead import, distribution and sales partner to SWITCH in Japan.
"Japan is currently the largest LED market in the world and we are proud to work with Canon Marketing Japan to bring our products to market there,” said Bill Lenihan, Executive Vice President, International. “Japanese consumers and businesses are very energy conscious, quality-oriented, and technology-focused, which is a great fit with our product line. This relationship further validates our unique product and technology.”
SWITCH’s LED bulbs are designed to provide the same warm glow of an incandescent while using approximately 80% less energy for a lifespan of 25,000 hours. SWITCH’s bulbs can also be used in any orientation anywhere; including upside down, enclosed fixtures, and outdoors.
In addition to the Canon name and reputation, the partnership brings valuable resources to SWITCH’s expansion into Japan; including access to Canon’s expansive sales force, deep partner and distributor network and country-wide logistics capability. SWITCH plans to begin shipping bulbs to Canon Marketing Japan in April of this year.
SWITCH is the only company with the LQD Cooling System™, the most innovative and effective thermal management system on the market today. The LQD Cooling System is a blend of the company's overall electronic design and proprietary technologies: a coolant made of liquid silicone, and a patented, highly efficient and reliable electronic driver. SWITCH is up to 40% more effective at diffusing heat and cooling LEDs than typical air-cooled LED lamps.
SWITCH currently sells into both the retail and commercial channels in North America.
