Levi Strauss & Co. elected former CEO of L.L.Bean Inc., Christopher McCormick, to its board of directors, effective April 13, 2016.
“As we work to accelerate profitable growth, we are expanding the board's expertise in the fastest growing areas of our business,” said Stephen C. Neal, chairman of the board, Levi Strauss & Co. “Chris brings incredibly relevant global retail experience building L.L.Bean’s substantial ecommerce business, expanding its overall retail footprint and increasing profits for a century-old company that was reinventing itself for the modern consumer.”
McCormick retired in March after spending 33 years at L.L.Bean, Inc., where he started in advertising in 1983 and rose through the executive ranks within marketing to become the chief marketing officer. During his time at L.L.Bean, Inc., he also started and oversaw the international and ecommerce business, ran the women's division and held the role of chief operating officer. In May 2001, McCormick became the first non-family member to take on the title of president and CEO at L.L.Bean, Inc. In his tenure, he successfully grew the business during uncertain economic times.
“I’m impressed by what Levi Strauss & Co. has accomplished in the past few years,” McCormick said. “There are few iconic apparel companies as well-regarded as this one, and I’m looking forward to lending my expertise to help unleash the potential of the business.”
