Global aluminum recycling company Novelis has introduced the new recycled content aluminum, which has been designed for the beverage can market specifically.
The Novelis evercan aluminum beverage can body sheet has a minimum of 90% recycled aluminum and will allow beverage companies to deliver soft drinks, beer and other beverages in a low-carbon footprint consumer package.
Novelis president and chief executive officer Phil Martens said the evercan beverage can body sheet represents progress in sustainable consumer products packaging.
"As the world's leading supplier of aluminum beverage can sheet, this is an important step toward delivering on our ultimate vision of an aluminum can with up to 100 percent recycled content," Martens said.
Novelis evercan sheet has been certified for high-recycled content by a third-party environmental, sustainability and food quality certification, auditing, testing and standards development provider SCS Global Services.
The sheet will enable beverage companies to market their beverages in standard 12oz aluminum cans certified as made from a minimum of 70% recycled content, when combined with the can end made of a different alloy during the can making process.
Commercially available in North America and Europe at present, the sheet will be offered worldwide later in 2013.
Novelis aims to increase the recycled content of its products across its global operations to 80% by 2020, as part of its efforts to increase the recycling of beverage cans.
Over the last two years, the company has announced capital investments of close to $500m that will double global recycling capacity to 2.1 million metric tons by 2015.
The US-based company said recycling aluminum requires 95% less energy, and produces 95% fewer greenhouse gas emissions (GHGs) than manufacturing primary aluminum.
