El Corte Inglés, the Madrid-based department store group, has unveiled a new line of affordable menswear titled Hominem.
Targeted specifically towards young urban men with a limited purchasing power, the spring-summer collection is inspired by the lives and cultures of the US states like New York, California, Arizona and Louisiana.
Made from 100 percent natural fibres like cotton, the ensembles can be worn both for leisure purposes as well as to workplaces.
Available for sale only at some selected 25 locations of the firm spread across Spain and Portugal, the line features shirts, T-shirts, jackets, jerseys, ties and scarves.
Considered to be the biggest department store group in Europe, Spain’s only remaining department store chain El Corte Inglés was founded in 1940.
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=123189
