The unique beer bottle created last year to celebrate the 170th birthday of the original Pilsen lager beer Pilsner Urquell, has won the current award WorldStar 2014 at the international competition WorldStar Packaging Awards 2014.
This prestigious title follows on from the golden prize Design Touch 2013, which was awarded to the bottle by the Czech Packaging Association SYBA. The limited edition of one-litre bottles was manufactured for the Czech customer Plzeňský Prazdroj at Vetropack Nemšová.
The anniversary bottle SAB URQUELL 1000 ml with its porcelain top continues on from the design of the anniversary glass half-litre bottles which Plzeňský Prazdroj issued for its jubilee last year as a thank you to all its faithful patrons. Both products were designed by the renowned designer Lars Kemper. The unique bottle was inspired by the shape of the Pilsner Urquell historical bottle.
The exhibits for the WorldStar 2014 award were chosen at the meeting of the WPO (World Packaging Organization) on 7 November 2013 in Barcelona. The presentation ceremony will be held at the Interpack Trade Fair in Düsseldorf next May.
This last spring the bottle had already won an award in a new special competition entitled Design Touch for the best packaging design of the year, which was held together with the established Packaging of the Year competition. The exhibits for Design Touch were judged by a jury made up mostly of marketing experts totally independently of the other competition of the Packaging Association. The ceremonial announcement of both competitions will take place at the gala evening in the Aquapalace Hotel Prague in ?estlice on 27 November 2013.
