Grace Foods UK has decided to move its Caribbean Choice Hot Pepper Sauce and Sweet Chilli Sauce from a squeezy plastic bottle into a 250ml white flint glass bottle.
Beatson Clark has worked with Grace Foods UK, the leading supplier of Caribbean food and drink in the UK, for 15 years and was asked to design a new bottle for the product, which is due to be relaunched next month in the independent and wholesale trade.
“Our Caribbean Choice sauces are an exciting addition to any family kitchen, combining delicious taste and great value to help you add a true taste of the tropics to your everyday meals,” said Lisa Leung, Brand Manager at Grace Foods UK, which also produces the Encona sauces range.
“We’re delighted with this great new packaging design, which will bring these products in line with our competitors.”
Lynn Sidebottom, Sales and Marketing Director at Beatson Clark, commented: “Retailing at 99p per bottle, Caribbean Choice is a popular value brand, but the plastic squeezy bottle meant it was out of step with most of the other chilli sauces on the market.
“This new glass bottle is a cost-effective packaging solution for our client which will greatly enhance the quality feel of the product.”
The new container is a white flint 250ml square sauce bottle bespoke to Grace Foods UK with an MCA3 neck finish. The bottle is designed to fit with other containers within the client’s range and thereby optimise line efficiency.
