Trade Resources Industry Views Nine out of Ten British Consumers Are Regularly Gripped by 'Wrap-Rage'

Nine out of Ten British Consumers Are Regularly Gripped by 'Wrap-Rage'

KM Packaging Announces Rage-Free Clean Peels

The European packaging specialist took the step following the news earlier this year that nine out of ten British consumers are regularly gripped by ‘wrap-rage’ – frustration with impenetrable or poorly functioning food packaging.

The new lidding solution, KPeel 3G, is a heatsealable polyester film which peels cleanly from trays in ambient or chilled conditions. Available in 21, 25 and 40micron thickness, KPeel 3G is debuting hot on the heels of the company’s launch of KM Klarity, another flagship product offering antifog performance.

KPeel 3G is described as being extremely versatile, sealing to CPet and APet trays and providing superior cold peel in one piece without shredding, even direct from the freezer. Dual ovenable – microwave and conventional oven – and chillable, the film also facilitates a hot peel as well, making it suitable for use on products such as ready meals, soft fruit and salad bowls.

Commercial director, Graham Holding, explained: “KM is constantly looking to innovate, not just for the sake of it, but to really seek out ways to make the consumer experience better and thus keep our customers – food manufacturers – happy. As we celebrate our 30th Anniversary we’re having a fantastic year with the launch of several genuinely market-leading products over recent months, which have so far proven to be very successful.

“We expect KPeel 3G to be another trailblazer thanks to its sheer versatility and user-friendly qualities in almost any food dish, from ready meals to fruit platters.”

Additional features include multi colour printing as well as macro hole and lazer perforation.

Source: http://www.packagingnews.co.uk/news/km-packaging-announces-rage-free-clean-peels/
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KM Packaging Announces Rage-Free Clean Peels