Jamba Juice Company, a leading healthy, active lifestyle brand announced today that the Company has entered into a master franchise development agreement with Quan Hung Gourmet Company to develop 35 Jamba Juice stores in Taiwan over the next ten years.
The first Jamba Juice store in Taiwan is expected to open in 2015 in Taipei.
Quan Hung Gourmet Company ("QHG") is an entity owned and managed by brothers Hung Chun Hsu and Cheng Chien Hsu. Through this and other entities, they own and operate a variety of restaurant concepts in Taiwan and China, under their own and leading franchised brands. "We are very pleased to be partnering with Quan Hung Gourmet in Taiwan, as we continue to extend Jamba's global reach, and to inspire and simplify healthy living for a growing number of consumers across the globe," said James D. White, chairman, president and CEO, Jamba Juice Company.
The Hsus also operate Huan Hsin Holdings, Ltd, a publicly traded (Singapore) company that manufactures and distributes telecommunications, IT, electronics and other consumer products parts and components. Thibault de Chatellus, Senior Vice President, International, Jamba Juice Company, stated that, "In QHG, we have found a fantastic partner for Taiwan with a strong passion for Jamba Juice, a deep understanding of the Taiwanese consumer, and an outstanding track record of launching and growing diverse F&B concepts in both Taiwan and China."
"We are very excited about the opportunity to bring Jamba Juice to Taiwan," said Hung Chun Hsu, Chairman of QHG. "Taiwan is one of the most dynamic food and drink markets in Asia, with a highly developed beverage market, and a need for high quality and healthy fruit and vegetable drinks. We will leverage the success of Jamba Juice in Korea and Philippines, and are confident that Taiwanese consumers who have a strong affinity for leading western brands will embrace Jamba's great tasting and nutritious beverages."
This agreement represents the latest step in Jamba's international franchise store growth. The Company believes the potential for Jamba stores internationally exceeds 1500 units, and this agreement brings the current pipeline commitment to 515 stores in South Korea, Canada, the Philippines, Mexico, UAE, Saudi Arabia, Bahrain, Oman, Kuwait, Qatar and Taiwan. Jamba Juice is currently awarding franchise opportunities in other select markets around the globe.
