According to statistics, there are more then thousands of stationery enterprises in China at present.After many years of development,there are only a few leading brand in domestic office supplies market.It is take a half of office stationery brand in office supplies both at home and borad.And there are only 30% of brand stationery supplies,70% stationery factories without brand.
Importing brand has taken 60% of statonery market share.There are the good sales for the foreign and joint venture stationery brand.The high-end office stationery accounted for 25%.And the low lever market take 40% of market share.
"It was a regional war but now is full-scale war."It is too much think of as a war in office supplies compeition.To expand the sationery with old idea is not good.It is a bad ways for all stationery supplies. A few years later, there are about 40 ~ 50% of the statonery brand will take the market share.And the office supplies market also been settle down.
The maket is changing.But the winner need many condition be besides capital such as research and development, marketing, brand and human resources and so on.Ath the same time,as its particularity,only to know the key of office stationery.Then to arrange the specific,price and the quantity.
The insiders pointed out that the market is changing.The management is turn to the r&d,brand competition,service comptition and so on.
