Trade Resources Industry Views Are We Ignoring Design's Most Potent Weapon for Creating Unique, Interiors and Products?

Are We Ignoring Design's Most Potent Weapon for Creating Unique, Interiors and Products?

For years,design champions have argued that the designer's impact goes far beyond the aesthetic.But are we ignoring design's most potent weapon for creating unique,compelling and resilient buildings,infrastructure,landscapes,interiors and products?Is it time to reconsider the case for beauty?

This special Canadian event at NeoCon 2011,organized by Ontario's Design Industry Advisory Committee,will bring together an all-star,cross-disciplinary panel of Canadian design leaders.They will explore the economic,social and sustainability impacts of beautiful design and its defining role in 21st-century innovation.

The event is free and open to attendees of NeoCon.

The Business Case for Beauty: Design’s Most Potent Weapon

ModeratorArlene Gould,MBA,RGD,FRSA is Strategic Director for the Design Industry Advisory Committee,in Toronto.She is an Adjunct Professor at York University and Coordinator of the Design Management Program at Ryerson University and an Executive Board Member of Sustainable Buildings Canada.

PanelistsPaul Filek is Managing Partner at Burdifilek and has over 20 years experience designing retail,hospitality and real estate development environments.Internationally recognized as design leaders,Burdifilek's portfolio boasts numerous award-winning designs for hotels,condo developments,department stores and specialty retailers in Canada,the US and abroad.

Siamak Hariri is a founding partner of Hariri Pontirini Architects,in Toronto.Siamak has established an international reputation for innovative and enduring architectural works and has been the Partner-in-Charge of projects garnering over 35 national and international awards of excellence in architecture.

Helen Kerr is principal of Kerr and Company,and where she leads the product development teams with a focus on research and strategic innovation.and her team have been developing products and delivering fully integrated business solutions for leading manufacturers in the contract/healthcare furniture and housewares sectors.

Janet Rosenberg is founding principal of Janet Rosenberg+Associates,one of Canada's most distinguished landscape architecture and urban design firms,with an extensive portfolio of high-profile,award-winning projects spanning nearly three decades.

Source: http://www.lightsmanufacturer.com/2011/05/the-business-case-for-beauty-designs-most-potent-weapon.html
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The Business Case for Beauty: Design’s Most Potent Weapon
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