The Asus ZenWatch has been released in the UK, hitting retailers almost a week ahead of planed.
Having been unveiled back in September, Asus has now now brought its Moto 360 and Samsung Gear S rival to UK retailers for the first time.
Giving wannabe owners a bit of added time to snap up the device ahead of the Christmas period, earlier this week it had been announced the device wouldn't go one sale until next Tuesday, December 23.
Although now on sale, you won't be able to pick up the Asus watch on the high street, the ZenWatch will be exclusively available through Currys and PC World’s online stores.
For those tempted by the first Android Wear watch to be skinned with a custom UI – the Asus ZenUI to be precise – the techy timepiece will set you back £199.99.
Although the ZenWatch doesn’t feature a round display like those that have grabbed the LG G Watch R plaudits, the wearable benefits from a premium metal body and high-end leather strap.
As well as featuring some traditional watch styling, the ZenWatch hosts the usual array of Android Wear functions.
Allowing users to receive message and call notifications direct to their wrist, the smartphone-synced device also offers integrated fitness tracking, navigation tools and Google Now search options.
Related: Apple Watch review
Although the Asus ZenWatch is only just making it to UK shores, the device has been readily available in other markets for some time.
Having originally been bestowed on the Japanese market, the device launched in the US early last month.
