Avery Dennison has introduced two bio-based polyethylene (PE) films for label applications at LabelExpo Europe this year.
The launch is in line with Avery Dennison's efforts to achieve sustainability goals by 2025.
The new labels films are said to be the first self-adhesive PE filmic labels that are made out of over 80% renewable material.
The resin used in producing the PE films is made from Bonsucro Certified sugar cane.
Available in white and a clear versions, the bio-based self-adhesive laminates offer functionality and performance of a regular polyethylene label.
Both the films offer performance and recyclability comparable to films made with standard PE85 resin. These can be used as drop-in replacements for conventional PE without investing in new machinery.
Avery Dennison materials group Europe sustainability director Xander van der Vlies said: "Economic growth, natural resource scarcity and an increasing demand for goods and services will all contribute to an uncertain supply of finite non-renewable resources in the years to come.
"With our expanding product range of sustainable label materials - which now includes these bio-based PE label films - we can support converters who want to fulfill brand owners' needs for packaging from renewable resources, while also helping them to provide a differentiating product and drive sales in a fast-growing segment."
Avery Dennison partnered with resin producer Braskem and Belgium converter Desmedt Labels to test the bio-based PE label at the Belgium facilities of Ecover, manufacturer of ecologically sound cleaning products.
The company recently announced plans to launch new AeroDress technology for aluminium and tinplate cans at Labelexpo 2015.
